Stibo Systems vs SyncForce: which PIM fits your situation
Stibo Systems and SyncForce differ in breadth and specialisation. Stibo Systems STEP is cross-industry multidomain master data management for large enterprises, on Azure SaaS or on-premise. SyncForce is a cloud PIM built for packaged goods manufacturers, with packaging data, stage-gate workflows and GDSN and data pool connectors. The deciding factor is industry fit against domain breadth.
Choose Stibo Systems when
- Large enterprises that govern customer, supplier and location data alongside product data
- Groups with business units across several industries that need one master data foundation
- Organisations that need an on-premise option and accept that new features ship to SaaS
Choose SyncForce when
- Food, pet food and non-food packaged goods manufacturers selling to retailers and wholesalers
- Brands that must capture packaging components and materials for EPR and PPWR reporting
- Manufacturers that publish to GDSN and sector data pools from a stage-gate product process
The core difference
Stibo Systems is broad master data management, and SyncForce is a specialist PIM for packaged goods. Stibo Systems, based in Aarhus and owned by the Stibo Foundation, sells STEP for product, customer, supplier, location, sustainability and business partner data across industries. SyncForce, based in Eindhoven, sells Circular PIM to food, pet food and non-food packaged goods manufacturers.
The data models reflect that split. SyncForce builds on a Golden Hierarchy that separates the product from sales units and transport units, and adds packaging data at element level for EPR and PPWR. Stibo offers a shared multidomain foundation with attributes and hierarchies that each customer configures to its industry.
Distribution follows the same pattern. SyncForce lists a GS1 GDSN Connector plus standard connectors to sector data pools such as 2ba, PS in Foodservice and Nexmart. Stibo syndicates to retailers, marketplaces and data pools through Product Data Syndication and connectors.
Regulation sharpens the comparison. SyncForce documents element-level packaging data for EPR and PPWR, plus Digital Product Passport support with GS1 Digital Link QR codes. Stibo Systems invests in AI for governed master data, with ProductGen AI, an MCP Server and the AgentWorkx engine, and covers sustainability data as a domain. SyncForce does not document AI features on the pages reviewed.
PIMvendors has hands-on consulting experience with both Stibo STEP and SyncForce. Both have sourced records in the PIM vendor directory.
Stibo Systems vs SyncForce at a glance
The table uses vendor pages and press sources checked on 14 October 2026. Cells marked as a PIMvendors assessment are editorial judgement.
| Criterion | Stibo Systems | SyncForce |
|---|---|---|
| Primary focus | Multidomain MDM: product, customer, supplier, location and business partner data | Cloud PIM for packaged goods manufacturers, from portfolio to market |
| Deployment options | SaaS on Microsoft Azure; on-premise | Cloud-based; on-premise Not publicly documented |
| Licence model | Proprietary; SaaS also procurable through Azure Marketplace | Proprietary cloud subscription; terms Not publicly documented |
| Pricing model | Not publicly documented; no public price list | Not publicly documented; no public price list |
| Typical customer size | Large enterprise (PIMvendors assessment) | Mid-market and enterprise packaged goods manufacturers (PIMvendors assessment) |
| Strongest business model | Manufacturers, distributors and retailers with complex data (PIMvendors assessment) | Packaged goods manufacturers, including private label (PIMvendors assessment) |
| Data model flexibility | Shared multidomain foundation with attributes and hierarchies across domains | Golden Hierarchy separating product, sales units and transport units; packaging data management |
| Variant handling | Not publicly documented | Not publicly documented |
| Built-in DAM | Yes: images, videos and documents managed with product records | Integrated DAM cited on the homepage; detail Not publicly documented |
| Syndication and data pools | Product Data Syndication to retailers, marketplaces and data pools; PDX syndication connector | GS1 GDSN Connector; standard connectors to 9 named data pools and channels; portals and publishing |
| ERP and commerce connectors | SAP material master connector; SmartSync for Salesforce | Orchestrates PLM and ERP data; named connectors Not publicly documented |
| AI capabilities | ProductGen AI (2025); MCP Server (June 2026); AgentWorkx (September 2026) | Not publicly documented |
| Supplier onboarding | Supplier Data Cloud for acquiring, standardising and validating supplier data | Not publicly documented; partner self-service access to data on the distribution side |
| Implementation partner model | Global partner programme with partner finder | Trained implementation partners, including food-sector specialists |
| Recent ownership or licence changes | Feature updates exclusive to SaaS (2026.1); Stibo Foundation ownership | Not publicly documented |
Scenario by scenario
These five tests from the demo scenario library target points where Stibo STEP and SyncForce are likely to behave differently. Use your own packs, GTINs and recipients.
- SC-16, capture PPWR packaging attributes. PPWR applies generally from 12 August 2026, so this test comes first for packaged goods. SyncForce documents element-level packaging data. Ask Stibo to model the same 30 multi-component packs and run a catalogue-wide report by material.
- SC-13, publish products to GS1 GDSN. Both route to data pools through connectors. Check validation before sending, the hierarchy from consumer unit to pallet, and recipient responses returning to the product record.
- SC-10, run a new product introduction workflow. SyncForce lists stage-gate workflows for new product development. Configure your five-role process in both platforms during the session, and block publication until compliance approves.
- SC-25, create items from ERP with a clear master split. Stibo lists an SAP material master connector. SyncForce orchestrates ERP and PLM data without named connectors on its homepage, so ask for the route. Test attribute ownership and failed record handling.
- SC-18, assemble a Digital Product Passport data set. SyncForce lists EU-DPP support and GS1 Digital Link QR codes. Ask both vendors to show source and owner per passport attribute on governed data, with a machine-readable export.
Pricing model contrast
Both vendors quote, so scope drives the comparison. Stibo Systems publishes no prices. Its multidomain scope means a quote can include domains you do not need, so request a product-only price alongside the full scope. Ask how environments, connectors and ProductGen AI are priced. SaaS can be procured through Microsoft Azure Marketplace.
SyncForce also publishes no prices on the pages reviewed. Ask how packaging data management, GDSN and data pool connectors, portals and publishing, and DPP features are packaged. Ask too whether connector fees apply per data pool or per recipient.
Implementation cost matters as much as licence. SyncForce works through trained partners, some with food-sector accelerators, and Stibo through a global partner programme. Ask each partner for a fixed-scope estimate on your scenarios. PIMvendors' negotiation advice applies to both: anchor high and keep the deeper discount as fallback. The PIM cost guide breaks down licence, implementation and run costs.
Migrating between Stibo Systems and SyncForce
Migration between Stibo STEP and SyncForce changes the shape of the data model, because SyncForce builds on a packaged goods hierarchy. Plan three workstreams.
- Data model mapping. Map products, sales units and transport units to the target hierarchy, with GTINs at each level. Packaging components, materials and weights need explicit mapping, and Stibo-side customer or supplier data needs a home if SyncForce replaces STEP.
- GDSN and data pools. Rebuild every data pool and channel connection, and plan GDSN changes with recipients and GS1. Schedule the move outside range reviews and seasonal listings.
- Contract terms. Check notice periods, export formats and exit assistance. Archive packaging and compliance history in a readable format for EPR reporting and audits.
Some groups keep STEP for multidomain master data and add a specialist PIM for one business unit. Test that pattern with SC-25 and SC-13 before committing. The guide to replacing your PIM covers parallel running.
How to decide
Stibo STEP and SyncForce rarely compete on breadth, so the choice turns on industry fit and domain scope. Work through these criteria.
- Industry. Packaged goods manufacturers in food, pet food and non-food should test SyncForce's specialist model. Groups spanning several industries should test Stibo's configurable foundation.
- Packaging regulation. PPWR and EPR data belong in the first demo. Run SC-16 with real multi-component packs on both platforms, and read the PPWR guide.
- Domain scope. Customer, supplier and location master data in scope point to Stibo STEP.
- Distribution. Count the data pools and recipients you publish to, and check each vendor's connector list.
- AI. SyncForce does not document AI features on the pages reviewed. If AI enrichment is a requirement, test it in SC-19 with both vendors.
Read the Stibo Systems vendor profile and the SyncForce vendor profile, then run your profile through the PIM Fit Finder. The food and beverage industry guide adds sector requirements. Script both demos from the demo scenarios library.
PPWR made packaging data a legal obligation, so test it with real components before anything else. Then decide whether you need a packaged goods specialist like SyncForce or a multidomain foundation like Stibo STEP.
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Frequently asked questions
Is SyncForce only for food companies?
SyncForce targets packaged goods manufacturers in food, pet food and non-food, including private label manufacturers. Its product data is shared with retailers, distributors, wholesalers and webshops. PIMvendors' assessment is that SyncForce is a weaker fit for distributors, retailers or technical B2B catalogues outside packaged goods. Stibo Systems STEP serves manufacturers, distributors and retailers across industries.
Which handles PPWR packaging data better, Stibo Systems or SyncForce?
SyncForce documents packaging data at element level, including material type, form, weight, material class and composite layers, plus annual EPR reports from trade flow data. Stibo Systems does not describe a packaging model on the pages reviewed on 14 October 2026. Run scenario SC-16 with both vendors on 30 of your own multi-component packs before scoring.
Do Stibo Systems and SyncForce support GDSN?
SyncForce lists a GS1 GDSN Connector and standard connectors to sector data pools and data channels. Stibo Systems syndicates product data to retailers, marketplaces and data pools through connectors, including a PDX syndication connector. Neither operates its own data pool. Run scenario SC-13 with both on your GTINs and recipients and check the response loop.
Can Stibo STEP and SyncForce run on-premise?
Stibo Systems offers STEP as SaaS on Microsoft Azure or on-premise, with feature updates exclusive to SaaS customers according to its 2026.1 documentation. SyncForce describes its platform as cloud-based, and an on-premise option is Not publicly documented. Buyers with hosting rules should confirm options with both vendors in writing during the RFI.
Do Stibo Systems and SyncForce publish prices?
Neither vendor publishes prices on the pages reviewed on 14 October 2026. Both quote. Ask each for a three-year price covering the modules your demo scenarios used, including packaging data, GDSN and data pool connectors, portals, environments and AI. Stibo SaaS can also be procured through Microsoft Azure Marketplace.
Sources and method
- Stibo Systems: Unify and govern data with MDM
- Stibo Systems Product Experience Data Cloud
- Stibo Systems news
- STEP Update Information (documentation 2026.1)
- Stibo Systems launches solution on Microsoft Azure Marketplace (May 2023)
- SyncForce Circular PIM
- SyncForce: About SyncForce
- SyncForce PIM for EPR and PPWR
- SyncForce partners
How this page was made: drafted by the PIM Selection editors from the sources listed, checked against the PIMvendors selection method, and signed off by a named expert. Editorial policy.
Cite this page
PIM Selection (2026). Stibo Systems vs SyncForce: which PIM fits your situation. PIMvendors.com. https://pimselection.com/compare/stibo-systems-vs-syncforce/ (version 2026-10-14).