Digital Product Passport: definition and role in PIM
Digital Product Passport is a regulatory data record, introduced by the ESPR, that makes product sustainability and compliance information available through a data carrier linked to a unique product identifier.
In PIM practice, the Digital Product Passport turns product attributes into regulated, accessible data. The ESPR links each passport to a unique product identifier, and information is accessed by scanning a data carrier such as a QR code. Requirements per product group follow in delegated acts.
Illustrative example: a textile brand prepares for passport requirements by assigning owners to material composition, origin and care attributes. It links each product to its GTIN and tests GS1 Digital Link QR codes on labels.
In a selection, buyers in affected product groups should test how the PIM stores passport attributes, versions them, and publishes them per identifier. The passport also needs supplier data, so supplier onboarding and data ownership become part of the requirements. Passport readiness belongs at maturity level 5.
Related terms
Sources and method
How this page was made: drafted by the PIM Selection editors from the sources listed, checked against the PIMvendors selection method, and signed off by a named expert. Editorial policy.
Cite this page
PIM Selection (2026). Digital Product Passport: definition and role in PIM. PIMvendors.com. https://pimselection.com/glossary/digital-product-passport/ (version 2026-10-14).