Proof of concept: definition and role in PIM

In PIM practice, a proof of concept goes deeper than a demo. The vendor or partner configures part of the buyer's data model, loads real sample data and connects one integration. The buyer's team then works in the system. The goal is to test the riskiest requirements under realistic conditions.

Illustrative example: a manufacturer down to two finalists runs a three-week proof of concept with each. Both configure the two most complex product families, import ERP data and export to the webshop. The steward team then works in each system for a week.

In a selection, a proof of concept costs time and sometimes money, so it belongs at the end and focuses on deal-breakers. Buyers should define success criteria in advance and agree whether the vendor charges for the work and who owns the configuration afterwards.