Struct review: Danish SaaS PIM with published pricing

What Struct is built for

Struct is a SaaS PIM for B2B and B2C companies that want a user-friendly tool, unlimited catalogue content and transparent pricing. This profile is based on public documentation and PIMvendors selection work. Struct is one of two Danish mid-market PIMs in the PIM vendor directory.

Struct PIM 4 runs as a multi-tenant cloud application on Microsoft Azure. The core product handles product modelling, enrichment and distribution. Add-ons extend it with a Supplier Onboarding Portal, an Asset Sharing Portal, an ETIM Connector, Publications for print output and a Shopify Connector. Struct lists integrations for Shopify, Magento, commercetools, BigCommerce and SAP Business One.

Struct is headquartered in Odense, and VIA equity has held about 75 percent since 2022. VIA equity lists Struct at about 20 employees. Buyers comparing Struct with Perfion or Inriver should weigh product fit and partner coverage in their own country together.

Where Struct is strong

Struct is strongest where a mid-market team wants a capable PIM at a price it can plan. Five documented capabilities support that.

• Published pricing. Basic, Professional and Premium have public monthly prices, and every add-on has a list price. Few surprises remain for budget holders.
• Unlimited SKUs on every tier. Catalogue growth does not raise the licence, which suits distributors with large assortments.
• Supplier onboarding in the PIM. The Supplier Onboarding Portal add-on, at EUR 350 per month, lets suppliers deliver data into the same platform.
• ETIM support. The ETIM Connector App, at EUR 230 per month, supports technical classification for building, electrical and industrial products.
• Partner and API ecosystem. Struct lists more than 30 qualified partners and an average of more than 1 million API calls per day.

Publications for print output and an Asset Sharing Portal round out the add-on set. In PIMvendors selections, Struct's interface rates well with product teams that previously worked in spreadsheets.

Where Struct is limited

Struct's limits concern vendor scale, regional reach and the way tier limits and add-ons stack up. Each is specific and testable.

• Vendor scale. VIA equity lists Struct at about 20 employees. Ask how many people work on product development and support, and request a written roadmap.
• Regional reach. In PIMvendors selections, Struct's partner coverage outside the Nordics is thinner. Dutch, Belgian and German buyers should confirm a local partner before shortlisting.
• Tier limits on Basic. Basic includes 5 users and 3 languages. Extra users cost EUR 70 and extra languages EUR 200 per month each.
• Add-on stacking. An illustrative calculation from list prices: Basic plus Supplier Onboarding Portal, ETIM Connector and two extra languages totals EUR 3,180 per month.
• Enterprise features on quote. Multi-company set-up sits only in the quote-based Enterprise tier. SSO through Microsoft Entra ID is a EUR 240 monthly add-on.

Private equity ownership since 2022 also makes change-of-control terms a sensible contract item.

Ideal customer profile

Struct fits Nordic and Northern European mid-market manufacturers and distributors with medium data complexity. The table reflects the Fit Finder record and PIMvendors selection work.

A Dutch or Belgian technical wholesaler with three languages and supplier onboarding needs can fit the profile. That buyer should confirm partner capacity locally and price Professional, which includes 30 users and 10 languages.

Pricing model

Struct publishes monthly subscription tiers with unlimited SKUs, seen on 14 October 2026.

The cost drivers are users, languages, storage and add-ons. Add-ons cost EUR 230 to EUR 350 per month each, extra test environments EUR 220 each, and professional services EUR 250 per hour. AI features run pay-as-you-go or with your own licence. Price the tier you will need in year three alongside the entry tier. The PIM pricing models guide explains how user- and language-based tiers behave as teams grow.

Implementation reality

Struct projects run through Struct's professional services or one of its 30+ qualified partners. PIMvendors estimate: 3 to 5 months to a first release for a mid-market catalogue with one ERP integration and one or two channels, the focused range on the implementation timeline page.

A typical project runs in four steps:

1. Design the product model, attribute groups and languages.
2. Integrate the ERP and agree attribute ownership.
3. Migrate and cleanse existing product data.
4. Publish the first channel, then add supplier onboarding and ETIM in a second phase.

Buyers tend to underestimate ETIM mapping, which needs product specialists to classify and fill features. They also underestimate integration with larger ERP systems. SAP Business One is a listed integration, while SAP S/4HANA links should be scoped with the partner.

Scenarios to run in the demo

Four scenarios from the PIM demo scenario library test Struct's B2B strengths and its scale and language limits.

Run SC-02 with the add-on switched on in the demo tenant. A slide about the portal proves nothing about the approval flow.

Alternatives and comparisons

Struct's closest alternative in PIMvendors selections is Perfion, another Danish mid-market PIM. PIM Selection covers that pairing in Perfion vs Struct.

The comparison covers deployment options, pricing transparency and partner reach. Perfion offers on-premise and private cloud as well as SaaS, which matters for buyers with hosting constraints.

No Struct alternatives page exists yet. Buyers outside the Nordics often add Akeneo or Inriver for wider partner coverage. The distributors and wholesalers shortlist groups Struct with comparable B2B platforms. The PIM Fit Finder ranks alternatives against your own size, business model and ecosystem.