Locale: definition and role in PIM
Locale is a data dimension that combines a language and a region, such as nl_BE or fr_BE, to hold product values that differ by language or market.
In PIM practice, localisable attributes hold one value per locale, while non-localisable attributes such as weight hold one value for all. Locales separate language from market: Dutch in the Netherlands and Dutch in Belgium can need different texts, units or legal statements.
Illustrative example: a Belgian manufacturer maintains product texts in nl_BE and fr_BE for the home market and de_DE and en_GB for export. Safety warnings are required in each locale where the product is sold online.
In a selection, buyers should list every locale they need now and within three years. Points to test include fallback rules, completeness per locale, translation workflows and how the PIM handles locale-specific assets. GPSR requires warnings and safety information in a language consumers can understand, which makes locale coverage a compliance topic.
Related terms
Sources and method
How this page was made: drafted by the PIM Selection editors from the sources listed, checked against the PIMvendors selection method, and signed off by a named expert. Editorial policy.
Cite this page
PIM Selection (2026). Locale: definition and role in PIM. PIMvendors.com. https://pimselection.com/glossary/locale/ (version 2026-10-14).