Centric PXM vs Viamedici: which PIM fits your situation
Centric PXM and Viamedici are both German-rooted enterprise platforms with different centres. Centric PXM, formerly Contentserv, combines PIM, DAM, feed syndication and digital shelf analytics for channel-ready content. Viamedici EPIM combines multidomain MDM, PIM, DAM and CPQ configuration for manufacturers with complex products. The deciding factor is whether configurable technical products or marketplace reach drive your requirements.
Choose Centric PXM when
- You are a brand or manufacturer whose priority is channel-ready content and marketplace feeds.
- You want digital shelf analytics from the same vendor as your PIM and DAM.
- You publish to many marketplaces and want a feed tool reaching 1,000+ channels.
Choose Viamedici when
- You make configurable technical products and need CPQ configuration next to PIM.
- You need cloud, hybrid or on-premise operation with an SAP-certified integration.
- You want MDM for suppliers, customers and products on the same platform as PIM.
The core difference
Centric PXM is built to get product content into channels, while Viamedici is built to master and configure complex products. Both have German roots and target enterprise buyers. The PIM vendor directory lists both with manufacturers among their core buyers.
Centric PXM is the former Contentserv, founded in Germany in 2000. Centric Software, a Dassault Systèmes subsidiary, announced the acquisition in February 2025 at an enterprise value of EUR 220 million. The suite combines Centric PIM, Centric DAM, Centric Shoppingfeed for 1,000+ channels, Centric Digital Shelf Analytics and an onboarding portal.
Viamedici, founded in 1999 and based in Ettlingen, sells EPIM/5 with four modules: VIA/MDM, VIA/PIM360, VIA/DAM and VIA/Configuration for CPQ. It runs cloud-based, hybrid or on-premise and states SAP certification. It describes itself as privately held.
PIMvendors has hands-on consulting experience with Viamedici. The Centric PXM side of this comparison draws on public documentation and PIMvendors selection work.
Centric PXM vs Viamedici at a glance
The table compares Centric PXM and Viamedici on 15 criteria, using vendor and press sources checked on 14 October 2026. Rows marked "PIMvendors assessment" are editorial judgements, and "Not publicly documented" means no source confirmed the item.
| Criterion | Centric PXM | Viamedici |
|---|---|---|
| Primary focus | PXM suite: PIM, DAM, feed syndication and digital shelf analytics | MDM, PIM, DAM and CPQ for manufacturers with complex, configurable products |
| Deployment options | Cloud-based platform (press release); options not publicly documented | Cloud-based, hybrid or on-premise; cloud-agnostic |
| Licence model | Proprietary; terms not publicly documented | Proprietary; terms not publicly documented |
| Pricing model | Quote-only; no public price list | Quote-only; no public price list |
| Typical customer size | Enterprise (PIMvendors assessment) | Enterprise and upper mid-market (PIMvendors assessment) |
| Strongest business model | Manufacturers and brands (PIMvendors assessment) | Manufacturers (PIMvendors assessment) |
| Data model flexibility | Not publicly documented in detail | Multidomain golden record for suppliers, customers, products, accounts and markets |
| Variant handling | Not publicly documented | Not publicly documented; VIA/Configuration covers configurable products |
| Built-in DAM | Yes, Centric DAM in the suite | Yes, VIA/DAM |
| Syndication and data pools | Centric Shoppingfeed to 1,000+ channels; GDSN not publicly documented | Interfaces to e-commerce platforms and marketplaces, including Amazon A+ content; GDSN not publicly documented |
| ERP and commerce connectors | SAP, Oracle, Microsoft Dynamics, Salesforce Commerce Cloud and Adobe Commerce named | SAP-certified; ERP, CRM and e-commerce interfaces |
| AI capabilities | AI across 75+ product content use cases (vendor figure) | AI co-pilot, product expert, auto-translation, image recognition and tagging |
| Supplier onboarding | Onboarding Portal with AI validation and mapping | Supplier Portal within VIA/PIM360 |
| Implementation partner model | Centric PXM Marketplace; partner model not publicly documented | 30 international partners (vendor figure) |
| Recent ownership or licence changes | Acquired by Centric Software (Dassault Systèmes) in 2025; renamed from Contentserv | None verified; privately held |
Scenario by scenario
Five scenarios from the demo scenario library separate a content-centred suite from a configuration-centred platform. Run them with PIMvendors' scenario-based demo method on your own products.
SC-06: Model kits, spare parts and accessories
Provide one kit of 6 components, 10 spare parts and 5 accessories that fit several products. Viamedici should show how VIA/Configuration and the PIM model relate. Ask Centric PXM to model the same relations live. Change a part number and check every relation stays intact.
SC-15: Deliver a BMEcat catalogue with ETIM features
Provide 1,000 ETIM-classified products and a wholesaler's BMEcat requirements. Neither vendor documents BMEcat on the pages checked, so both should export it live. A third-party converter outside the PIM fails this scenario.
SC-14: Export a retailer or marketplace feed
Provide 500 products and one live marketplace template. Centric PXM should show Centric Shoppingfeed, and Viamedici should show its marketplace interfaces. Ask who updates the mapping when the template changes.
SC-08: Translate and localise into four languages
Provide 100 products in English for Dutch, German, French and Polish. Both vendors name AI translation. Check that technical values stay language-neutral and only text attributes are translated. Ask both vendors to show how a reviewer approves AI translations before they reach a channel.
SC-25: Create items from ERP with a clear master split
Provide 2,000 SAP items and state which attributes SAP masters. Viamedici states SAP certification, and Centric PXM names SAP among its connectors. Check ownership per attribute and that enriched values survive the next sync.
Pricing model contrast
Both vendors quote every price, so the comparison depends on which modules your scenarios need. Neither publishes a price list.
Centric PXM prices the suite by module: PIM, DAM, Shoppingfeed, Digital Shelf Analytics and the onboarding portal. With a new owner since 2025, ask for renewal caps and a written roadmap per module.
Viamedici prices EPIM by module as well: MDM, PIM360, DAM and Configuration. Deployment choice affects cost, because on-premise and hybrid operation shift hosting and operations to you or a partner. Ask which of the 30 international partners Viamedici cites would deliver your project, and price that partner's work in the same quote round.
| Cost driver | Centric PXM | Viamedici |
|---|---|---|
| Public list prices | None | None |
| Scope driving price | PXM modules taken | EPIM modules taken |
| Hosting | Cloud-based (press release) | Cloud, hybrid or on-premise by choice |
Compare three-year totals for the same scope, including hosting and implementation. The PIM cost guide lists the components to include.
Migrating between Centric PXM and Viamedici
Migration between Centric PXM and Viamedici means moving between a content model and a configuration-aware model. Plan a data model redesign before any data moves.
Map these elements first:
- Product attributes, value lists, units and localised values.
- Product relations, kits and configuration rules, which have no simple equivalent in a content model.
- Assets with metadata, from one DAM to the other.
- Channel feeds, which need rebuilding when you leave or join Shoppingfeed.
- Supplier and customer records, which Viamedici can hold in VIA/MDM.
On the contract side, check data export rights, hosting handover for on-premise or hybrid setups and an overlap period. The data migration guide covers the full sequence.
How to decide
Choose between Centric PXM and Viamedici on product complexity, channel mix and deployment needs. Neither platform is better overall.
- Product complexity: configurable technical products favour testing Viamedici's CPQ module in SC-06.
- Channel mix: many marketplaces and feeds favour testing Centric Shoppingfeed in SC-14.
- Deployment: a hybrid or on-premise requirement is documented by Viamedici and must be confirmed with Centric PXM.
- Ownership: confirm Centric PXM's post-acquisition roadmap and contract terms in writing.
Put three items in writing before the final round. From Centric PXM, get the roadmap for each module, the deployment options and the support model under Centric Software. From Viamedici, get the modules in scope, the deployment model you will run and the partner that will deliver it. From both, get the BMEcat and marketplace export you saw in the demos as a contractual deliverable. Then run PIM reference checks with a manufacturer of comparable product complexity on each platform. In PIMvendors selections, a reference with a similar product structure says more than a reference in the same industry.
Read the Centric PXM profile and Viamedici profile, then check fit in the PIM Fit Finder. Build the demo script from the demo scenario library.
Centric PXM and Viamedici rarely lose on features in a demo. Bring one configurable product and one marketplace template, and you will see which platform was designed for your problem.
Want a second pair of eyes on your selection?
PIM Selection is published by PIMvendors.com, which runs scenario-based PIM selections for European manufacturers, distributors and brands. A 30-minute call is enough to see whether that helps.
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Frequently asked questions
Is Centric PXM or Viamedici better for manufacturers?
Neither Centric PXM nor Viamedici is better for every manufacturer. Viamedici combines MDM, PIM, DAM and CPQ configuration for manufacturers with complex and configurable products. Centric PXM combines PIM, DAM, feeds and shelf analytics for channel-ready content. Manufacturers should test both with scenarios SC-06 and SC-15 on their own technical products before deciding.
What is the difference between Contentserv and Viamedici?
Contentserv is now sold as Centric PXM after Centric Software, a Dassault Systèmes subsidiary, announced its acquisition in February 2025. Centric PXM focuses on product content, assets, feeds and shelf analytics. Viamedici EPIM focuses on multidomain MDM, PIM and CPQ configuration for complex products. Both have German roots, founded in 2000 and 1999 respectively.
Can Viamedici and Centric PXM run on-premise?
Viamedici states that EPIM can run cloud-based, hybrid or on-premise and is cloud-agnostic. Centric PXM's product page does not document deployment options, and the acquisition press release describes a cloud-based platform. Buyers with an on-premise or private cloud requirement should ask Centric PXM for its deployment options and support terms in writing.
Which connects better to SAP, Centric PXM or Viamedici?
Viamedici states that its platform is SAP-certified. Centric PXM names SAP among the systems its connectors and APIs support. Certification and connector scope differ by module and version, so test either route with scenario SC-25 on your own SAP extract, and confirm attribute ownership per field.
Is this comparison based on hands-on experience with both vendors?
PIMvendors has hands-on consulting experience with Viamedici. Centric PXM falls outside the platforms PIMvendors has implemented, so the Centric PXM side of this comparison draws on public documentation and on PIMvendors selection work. Every fact on this page links to a vendor or press source checked on 14 October 2026.
Sources and method
- Centric PXM (Centric Software)
- Centric Software announces acquisition of Contentserv
- Dassault Systèmes press release on the Contentserv acquisition
- Viamedici: About
- Viamedici EPIM/5 platform
How this page was made: drafted by the PIM Selection editors from the sources listed, checked against the PIMvendors selection method, and signed off by a named expert. Editorial policy.
Cite this page
PIM Selection (2026). Centric PXM vs Viamedici: which PIM fits your situation. PIMvendors.com. https://pimselection.com/compare/centric-pxm-vs-viamedici/ (version 2026-10-14).